Point of Sale and window displays can work wonders for boosting your profits.
Regardless of what business you’re in, nothing is more important than Point of Sale items and displays. From banner stands and leaflet dispensers to menu holders and window displays, theses are your mini-brand boosters. These POS’ grab attention, offer information and can create lovely links between you and your customers. Yep, it’s branding in action.
Whether you’re the proud owner of a chain of supermarkets or a cosy little cafe, it’s safe to say that Point of Sale and window displays can work wonders for boosting your profits. ‘Point of Sale displays’ is a term which actually covers a wide range of display and signage options, including menu holders, banner stands, leaflet dispensers and more. When these display cases are strategically placed at the eye-level of passers-by, they can help to grab a potential customer’s attention and inform them about your business’s product or service, as well as any special offers that may be available. Engaging those within the shop with visual displays is one of the most subtle, yet effective ways in which you can begin to build a larger customer base for your business.
Both Window and POS displays offer outstanding value for money; in terms of advertising costs, you can’t get much cheaper than a simple acrylic stand; yet using this form of display in a shop has been proven to be a hugely effective way of drawing customers in.
For instance, consider the simple leaflet display; a few of these placed in some carefully chosen locations throughout the business premises will reel people in and encourage them to take an interest in what you have to offer. How many times, when waiting in line at a reception desk, in a bank or by the shopping tills, have you casually thumbed through a nearby leaflet? It is this informal kind of advertising which sparks people’s interests; nowadays customers prefer to avoid businesses which go for the ‘hard-sell’ approach. Instead, they like to pick up some information materials from the premises and make a decision in their own time.
Window displays are just as effective as smaller menu and leaflet cases, and are a fantastic product with which to create a visually appealing advertisement. You can easily update a window display with new services, promotions and special offers, creating an entirely new look each time. Rod mounted window displays are an especially popular choice with our customers, as they are versatile in terms of their appearance and blend in with virtually any decor.
Our POS and our window displays are made from a high quality, durable acrylic which allows the promotional material displayed on them to stand out and get noticed. Along with our extensive range of ready-made display products, we also offer a bespoke service to customers who require a more distinctive, unique display case for their premises. Each custom made piece is produced to the exact specifications provided by the customer and like all of our products, is manufactured to an incredibly high standard.
Get in touch with us today to discuss how we can help you to create a signage arrangement in your business premises which meets all of your requirements; from style, to functionality and branding, we take every element into consideration.
Alternatively read about our Display Craft